Make the business understandable
Keep a consistent organisation name, service descriptions and service area. Give important topics a focused page with concise answers followed by useful depth.
- Clear entity and service relationships
- Question-led sections with context
- First-party examples and limitations
- Useful internal links
Keep content accessible
Important explanations should be in readable HTML and linked from discoverable pages. Structured data can clarify content when it accurately reflects what is visible, but it is not a ticket to a citation.
Google AI Overviews and AI Mode, ChatGPT search, Perplexity, Gemini and Copilot have different retrieval and presentation approaches. Avoid optimising for a fictional universal rule.
Maintain evidence
Check that examples are attributable and current; update dated advice when platforms change. Treat mentions as an uncertain by-product of usefulness, not a promised outcome.
Questions worth asking
Can schema guarantee an AI citation?
No. Accurate structured data may help interpretation, but every system decides independently what to retrieve and display.
Advice here is general; the appropriate implementation depends on the people, systems and constraints involved.