Clarify who you are
State the business name, location, services and scope consistently. Explain what you actually deliver and distinguish examples from verified work.
- Focused service pages
- Evidence-backed project information
- Clear author and update information where useful
- Consistent internal linking
Make information useful beyond a slogan
Answer practical questions about process, fit, limitations, pricing factors and alternatives. Publish original examples only when they are genuinely yours and label conceptual examples.
Earned coverage or customer references can add context when real and attributable; do not fabricate them.
Accept uncertainty
ChatGPT search, Perplexity, Gemini, Copilot and Google experiences do not share a single visibility rule. Monitor observable referrals and keep improving pages for human readers first.
Questions worth asking
Will adding an FAQ make ChatGPT cite us?
No. Useful questions can help people and interpretation, but citations are not controlled by website owners.
Advice here is general; the appropriate implementation depends on the people, systems and constraints involved.