Choose relevant types
Organisation or LocalBusiness can describe identity and service area without making up a street address. Service can describe an actual offer; Article can identify a genuine guide and its author.
- Organisation / LocalBusiness
- Service
- Article and BreadcrumbList
- WebSite
Match the page
Use accurate URLs, titles and descriptions. Do not add review stars, prices, availability or FAQs solely to chase visual search features.
Validate structured data and inspect rendered HTML after changes. Schema improves machine-readable clarity; it is not a ranking or AI-citation guarantee.
Keep records in sync
When service names, routes or contact details change, update both visible copy and structured data. Consistency is the real benefit.
Questions worth asking
Do I need FAQ schema for every FAQ?
No. A visible FAQ can be useful without structured data, and markup does not guarantee a rich result.
Advice here is general; the appropriate implementation depends on the people, systems and constraints involved.